You don't need 100,000 followers to make money.

The behind-the-scenes playbook to building a profitable brand without chasing algorithms or losing what makes you, you.

Building an audience is tough. Knowing how to turn them into clients is tough. Especially in 2025.In this easy-to-follow playbook is over 42,000 words, with insights into my story, how to create (good) content to build an audience. And how to convert them.Plus, you'll get a bonus 3 extra resources to put the strategies to use quickly.No salesy hacks, no cold DMs, and no uncomfortable sales tricks. Just how to create good, genuine content and how to turn those followers into clients.

All I need is your first name and your best email address to send it over.

I hate spam. By downloading the playbook, you agree to receive my newsletter with stories, insights, offers, and updates I think you'll find useful. You can unsubscribe anytime, with no hard feelings.

One day in 2020, I wrote a post.

Fast forward to 2025 and I've built a brand that's generated 22,000+ followers, got millions of people to see my content, became a Top Voice on LinkedIn™ and ranked in the top 100 creators in the UK, and sign 50+ high-ticket clients (with 100+ low-ticket customers).All without spending any money on ads, engagement pods, or trying to cheat the system.I'm a normal, ordinary guy. I just built a strategy that worked.In this playbook, you'll find that strategy, plus:

A different type of success story
The simple strategy behind building a profitable & sustainable personal brand (and business)
The content strategy to get 1,000s of (good-fit) followers
How to get clients from your content (without feeling sleazy or salesy)
The big shift I faced in 2023

It's built for the founders and solopreneurs who dream of freedom and flexibility, but find themselves chasing every loose end they can.That ends here.I'll show you how to streamline content creation and start getting good-fit followers (who you can serve). And how to start those important conversations with them to turn them into clients.I'm excited to see how it helps you :-)

Thanks for grabbing the playbook.

Important:
Look, I know it's a pain. But just to make sure you're real (and not a bot), you'll get an email in the next minute or two asking you to confirm signing up to my newsletter (this allows me to send the playbook over to you).
Once you click the button, the playbook will be sent straight over.

Not seeing the email? Try these:
1/ Give it a couple of minutes (sometimes it's slow)
2/ Check your spam or promotions folder
3/ Look for the subject line: "Confirm your subscription"
If it still doesn't work, DM me and I'll send it to you manually :-)

Btw, if we haven't met properly yet, hi

I'm Luke, a solopreneur and content strategist. But more importantly, a guy who decided to start writing some posts on the internet to see what happens.Which went well.That decision turned into becoming a Top Voice on LinkedIn™, being seen by 1,000,000s of people online, invitations to talks and podcasts, and being recognised as an expert - all whilst building a business around "work" I was doing as a hobby anyways.I loved writing. I did it because I loved it. And it turned into a life that felt like I'd won the lottery.I feel so lucky to be here. But I want everybody to have the opportunity to build a life like this too. Because life is short, and worth living.You’re about to see how it all works. Starting with the playbook.I know it's not for everyone. But if you dream of being a solopreneur, building a personal brand that attracts clients and gets you cool opportunities, and you want to live your life on your terms? We're going to get on well.If you ever decide it’s not for you, no stress. You can unsubscribe anytime. (No hard feelings)Otherwise, pleasure to meet you, and I hope you find tons of value in the playbook :-)

Get instant access the Playbook here